Most service businesses think their close rate is their close rate. It isn't. It's their close rate among the people they actually followed up with. The rest just went cold.
The simple follow-up rhythm that works
- Day 1 — estimate sent.
- Day 2 — short check-in: 'Just making sure you got the estimate, any questions?'
- Day 5 — value reminder: a quick note about what's included.
- Day 10 — soft close: 'Want me to hold this price for the week?'
- Day 21 — last touch: 'Still interested? Happy to revise.'
Automate it or it won't happen
The reason follow-up doesn't happen isn't laziness — it's that service business owners are out doing jobs. Automation runs the rhythm in the background while you work.
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