Optimized Company Systems
Optimized Company SystemsSystems · Websites · CRM
Services by Industry

Built for the way
your business runs.

Every OCS engagement is four things — a Landing Page, a Website, a Basic CRM, and an Upgraded CRM — shaped around your specific industry.

OCS builds for
Service Businesses
Book more jobs, chase fewer leads.
OCS for
Service Businesses

For landscapers, movers, cleaners, painters, contractors, and every business where a booked job is the product.

Landing Page
One page, one goal, built to convert
$375+
Website
5-page site that earns trust in three seconds
$499+
Basic CRM
The essentials, personalized to your workflow
$750+
Upgraded CRM
Automation + field tools that scale the operation
$1,500+
See Service Businesses builds
Universal Pricing Anchors

The four things OCS builds - shaped to your industry.

Same four deliverables across every industry. What differs is the specifics inside each one. Starting-at prices below - actual quote on the discovery call.

Starting at $375

Landing Page

One focused page built for one specific traffic source (paid ad, referral, QR code). Universal price across every industry - only the copy and conversion path change.

Starting at $499

Website

Modern, conversion-focused site. Every industry has its own flavor: restaurants get menu + ordering, rentals get live calendar + checkout, product gets catalog + cart.

Starting at $599

Basic CRM

The operations backbone: leads, customers, jobs, invoices, and pipeline. Built around your specific workflow, not a generic SaaS template.

Starting at $1,249

Upgraded CRM

Everything in the Basic CRM plus the industry-specific automation and field tools that turn an organized business into a scalable one.

Our pricing model - transparent and honest

Every project starts with a free initial draft. After you approve that direction, 50% deposit is due after the first-draft approval and production begins. From there you get 2 more revision drafts included. Final payment is due on launch. Additional drafts beyond that are billed on top of the agreed project price at $100 per website draft / $150 per CRM draft. This keeps projects moving instead of dragging into hour-here-hour-there rework.

Timeline note: Typical builds land in 1-3 weeks depending on scope, but these ranges are not fixed contracts - project volume, client feedback pace, and mid-build scope changes can extend a timeline. We communicate the moment anything on the schedule changes.

Flagship Packages

One flagship, seven industries - shaped to each.

The complete OCS build - website + Upgraded CRM + industry-specific extras. Different for every industry because the workflow is different for every industry.

FlagshipService Businesses

Flagship Package

$1,999
one-time

The full OCS build for service businesses - 6-page website (5 standard + 1 SEO page) with a high-level animation, plus the Upgraded CRM with automation, Maps routing, and worker logins.

  • 6-page website (5 standard + 1 SEO page)
  • 1 high-level animation included
  • Upgraded CRM with full feature set
  • Email automation, viewed notifications, Google Maps integration
  • Worker logins for assigned jobs and routes
  • Integrated front-end and back-end from day one
Minimalist Packages

A leaner launch, still fitted to your industry.

Website + Basic CRM at a package price. Best for businesses just starting to systematize - with a clean upgrade path to the flagship.

Service Businesses

Minimalist Package

$1,200
one-time

A clean launch foundation - 5-page site + Basic CRM. Best for businesses just starting to systematize.

  • 5-page standard website
  • Basic CRM setup
  • Invoicing, contracts, estimates, lead capture
  • Upgrade path to Upgraded CRM whenever you're ready
Included, No Charge

The invisible things we do so you don't have to.

Every OCS website build ships with these ten things done for you - the technical basics that make the difference between a site Google actually indexes and one that never shows up. In plain English, here's what that means.

Google Search Console + sitemap submission

We register your site with Google, submit your sitemap, and confirm every page is discoverable. This is how Google actually finds new pages - without it your site could sit unindexed for weeks.

Domain connection + DNS setup

We handle your domain end-to-end. If you already have a domain (GoDaddy, Google Domains, Namecheap), we point it at the site. If you don't, we help you buy one. No 'you sort out the DNS records' handoff.

sitemap.xml (machine-readable page directory)

A sitemap.xml is a small file that lists every page on your site in a format search engines read. Think of it as a table of contents for Google - it tells search engines what exists so nothing gets missed.

robots.txt (crawler instructions)

A robots.txt file tells search engines which parts of your site they're allowed to crawl. It protects your admin area, prevents wasted crawl budget on unimportant pages, and helps search engines focus on the pages that matter.

SSL / HTTPS certificate

The little padlock next to your URL. Without it, browsers show 'not secure' warnings that scare off customers. We install and renew it automatically.

Privacy Policy + Terms of Service (draft)

Every OCS build ships with professionally structured draft Privacy Policy and Terms of Service pages tailored to a business collecting inquiry submissions and offering digital services online. These are starting drafts intended to give you a solid foundation before launch - they are not legal advice, and the final language you publish is your responsibility. We strongly recommend having your own attorney review and finalize both pages for your specific jurisdiction and business model. OCS does not review, warrant, or assume liability for the legal accuracy of these drafts.

Mobile responsive design

Your site works on every screen size from a 5-inch phone to a 27-inch monitor. Roughly 70% of your visitors will land from mobile - a site that's clunky on a phone is a site that loses jobs.

LocalBusiness schema markup

Structured data that tells search engines your business type, location, hours, services, and reviews in a format they can display directly in results. This is what powers rich search results and map-pack listings.

Included with every website tier

All ten are included with the Landing Page, Website, and every industry package. No upsells, no "starter" version, no "we'll get to it later."

Post-Launch Care

OCS Care - content updates, on demand.

Once your site is live, most businesses only need occasional updates - a menu change, a new team member, a color refresh. Care covers those on demand at $100 per update round. No monthly subscription, no minimum, no cancellation to remember - you pay only when you actually need a change made.

The mental model: content, not construction. If it changes what's on the site (words, prices, photos, listings), Care covers it. If it changes what the site can do (new pages, new features, new integrations), it's scoped and quoted as regular project work.
What Care covers
  • Text and copy edits (headlines, body copy, contact info, hours)
  • Color and font tweaks within your existing design system
  • Product, service, menu item, rental unit, vehicle, or listing changes (add / edit / remove within the existing structure)
  • Staff, attorney, agent, or team bio updates
  • Image swaps and gallery updates
  • Priority email support during the update window
What Care does not cover
  • New pages, new sections, or major layout changes
  • New features or functionality of any kind
  • Third-party integrations (payment, POS, CRM sync, MLS feeds, chatbots, etc.)
  • Checkout setup or e-commerce additions
  • Any item from the OCS add-on menu
  • CRM changes of any kind - all CRM change requests are quoted separately
These items still get built - they're scoped as a normal project quote instead of a Care update.
Available on every website build

Care is available across every industry and every website tier. Reach out any time after launch with a batch of updates - each round is billed at $100 per update round and typically delivered within a few business days.

Request a Care update round
You own what we build

Every OCS build is delivered so you own it end to end.

When a project is complete you retain every pertinent file - source code, design assets, hosting credentials, DNS access, database exports where applicable, and documentation. Nothing is locked behind an OCS-only account. If you ever want to bring in another developer or agency to continue the work, you can. The build is yours.

One honest caveat: once a build has been modified by a third party, OCS cannot guarantee that we can continue to support it or make future changes. Third-party edits can introduce dependencies, stylistic differences, and technical decisions we did not make and do not fully own. If you plan to return to OCS for ongoing work, we recommend keeping structural changes routed through us - but the choice is entirely yours, and the code is entirely yours.

What you're buying

OCS sells the custom code built for your project. Initial deployment to your infrastructure (hosting, database, email, domain) is complimentary at launch. Those services are operated by independent third parties (Vercel, Supabase, Resend, Stripe, your registrar) under their own terms, pricing, and uptime.

You are responsible for regular backups of any data in the delivered system. OCS is not liable for data loss from any cause.

Full details in the Service Agreement.

A Note on Included Legal Documents

Every OCS website build ships with professionally structured draft Privacy Policy and Terms of Service pages tailored to a business that collects inquiry submissions and offers digital services online. These are drafts intended as a solid starting point - they are not legal advice, they have not been reviewed by our counsel on your behalf, and they should be reviewed and finalized by an attorney licensed in your jurisdiction before publishing. OCS is a web design and operations company, not a law firm. OCS does not warrant, review, or assume liability for the legal accuracy of these drafts; final responsibility for the legal content published on your website rests entirely with the website owner.

Ready When You Are

Let's build the systems your business should have had years ago.

Book a call. We'll walk through your current setup, find the leaks, and map out what a website + CRM system would look like for your business - whether you're a service business, a product business, or anything in between.