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Service Business Growth

How to Price Service Business Jobs Without Racing to the Bottom

Pricing is a system, not a guess. Here's the framework that protects margins and still closes work.

March 20, 20267 min read
pricingmarginsales
How to Price Service Business Jobs Without Racing to the Bottom

The fastest way to kill a service business is to compete on price. The second fastest is to price by gut feel. Pricing should be a system you can defend, repeat, and adjust.

Start with cost plus margin, not market

Your floor isn't what the market charges - it's what the job costs you, plus the margin you need to stay in business. Market price tells you whether you can sell at that floor; it doesn't set it.

Charge for value, not time

Customers don't buy hours. They buy outcomes. A clean yard. A working system. A finished job. Price the outcome, then make sure your time inside that outcome is profitable.

Make it easy to say yes

Two or three clean tiers usually closes more than one custom number. Customers want to choose, not negotiate.

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