Local SEO is simpler than the agencies make it sound. For service businesses, four things matter more than everything else combined.
The four things that move the needle
- Google Business Profile - fully filled out, photos updated, posts active.
- Reviews - recent, plentiful, and responded to.
- Location pages - one per area you serve, with real, unique content.
- Citations - consistent name/address/phone across major directories.
What doesn't matter as much as people say
Keyword density, meta tag micro-tweaks, schema markup minutiae. They help at the margins, but they don't change rankings the way the four fundamentals do.
Ahmed Abdulla is the founder of Optimized Company Systems. He builds and personalizes websites and CRM systems for service-based, product, rental, restaurant, automotive, real estate, and legal businesses, with a focus on operations that keep working long after the launch call. OCS is headquartered in New Jersey and works remotely with businesses across the United States.
Read more about OCSBook a 15-minute call to see exactly how a personalized system would fit your business, or browse our services and pricing to figure out what you need first.