Local SEO is simpler than the agencies make it sound. For service businesses, four things matter more than everything else combined.
The four things that move the needle
- Google Business Profile - fully filled out, photos updated, posts active.
- Reviews - recent, plentiful, and responded to.
- Location pages - one per area you serve, with real, unique content.
- Citations - consistent name/address/phone across major directories.
What doesn't matter as much as people say
Keyword density, meta tag micro-tweaks, schema markup minutiae. They help at the margins, but they don't change rankings the way the four fundamentals do.
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