More pages doesn't mean a better website. For most service businesses, five well-built pages outperform a sprawling site every time.
Page 1 — Home
The home page exists to answer 'who are you, what do you do, and should I trust you?' in the first screen. Headline, short subheadline, a clear button, and a row of proof. Then the rest of the page expands on each.
Page 2 — Services
A clear breakdown of what you do. Group services logically. Use plain language — no jargon. Where possible, show pricing logic ('starting at,' 'flat rate,' 'free estimate'). The goal is to remove uncertainty.
Page 3 — About
Service businesses are personal. Tell the story plainly. Who started it, why, who's on the team, and what you stand for. Real photos beat stock photos every time.
Page 4 — Reviews / Work
Show proof. Reviews, photos, before-and-afters, named clients if possible. This is the page that closes deals when someone's deciding between you and a competitor.
Page 5 — Contact
Phone, email, address (or service area), short form, and what happens next. The lower the friction, the more leads you get.
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