These mistakes are easy to miss because nothing 'breaks' — leads just quietly don't come in. Here are the seven we see most often.
- Buried contact button — if it's not visible without scrolling, you're losing leads daily.
- No phone number on mobile — service customers want to call. Make it tap-to-call.
- Stock photos everywhere — real work photos build trust ten times faster.
- Generic copy — 'quality service since 2015' tells the visitor nothing.
- Slow load time — every second of delay drops conversion. Optimize images.
- No service area listed — local visitors won't trust a site that won't say where you operate.
- Confusing navigation — five clear links beats fifteen clever ones.
Fixing any one of these usually shows up in lead volume within weeks. Fixing all seven is the difference between a website that costs you money and a website that pays for itself.
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